Approach

Alandale has developed an integrated marketing and solution sales process for early growth venture capital backed technology businesses that delivers rapid sales results, usually within 90-days.

It is the end customer, not your product or service, which is the focus of our selling process.  Helping your customers solve their business problems and achieve positive, measurable results is the basis of all our sales messages and actions.  We call it 'Pain & Gain' and if we can't identify, articulate and prove it then repeatable sales will not happen. Pain is a problem, opportunity or critical business issue.  Without this why would a customer buy? When pain is identified and the value of the resolution of the pain is quantified, it provides the customer with a reason to buy. With this in mind the Alandale process is aligned and very focused on the real reasons customers buy.  Every step of our process is refined to maximise the creation of qualified sales opportunities in the shortest possible timescale.

The only level at which your customer understands the true impact of pain and gain is senior management and board directors.  So this is the level we always work with.

The Alandale approach instills sales behaviour in your business that delivers consistent results and is coachable to the sales team we'll help you build in the near future - in the meantime you can benefit from it now, using Alandale's own team.